Not all clients are big brands; Big Fun is a small independent retailer of toys, games and novelties. This campaign introduced a distinctive visual identity and playful voice to help the brand stand out from (and eventually outlast) its big-box competition.
Note that the NYC location in Greenwich Village has closed since the campaign was created, so don’t look for them there. (Big rent is no fun.) However, the Hoboken location remains, along with newer NJ outposts.
You can also still visit their website at bigfuntoys.com. Go there now and pick out something fun! (Bezos doesn’t need ALL your money.)