Verizon Penguins Hockey

Verizon’s presence at Pittsburgh’s Consol Energy Center required engaging experiences to attract Penguins hockey fans to their footprint inside.

Leveraging the brand attribute of speed, we created the Verizon Slapshot Challenge as an experience where fans measure how fast they can hit a puck into the back of the net. Each session gets recorded, submitted to an onsite leaderboard and automatically generates shareable social content that fans can upload to their social media channels like Facebook and Twitter.

Additionally we commissioned a custom 84-inch multitouch gaming table and app so that fans can compete in the Verizon Air Hockey Face-Off for prizes and glory on the arena’s jumbotron.