Experiential
Activations
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Exhibits
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Installations
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Trade Shows
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Sponsored Events
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Virtual
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Activations • Exhibits • Installations • Trade Shows • Sponsored Events • Virtual •
Moments
That Stick:
Experiential marketing has never been more essential. As AI floods our feeds with polished but impersonal content, real-world activations offer something algorithms can’t: genuine, memorable connection. The moments people remember, and connect with, are the ones they experience firsthand.
I’ve worked across the spectrum: trade shows, pop-ups, retail environments, each with its own value.
But the approach I believe drives the strongest branding impact, is the unexpected moment.
A break in the routine, a glitch in The Matrix. These are the activations that stop people in their tracks, spark conversation, and earn their place in culture.
At Google Cloud’s flagship annual conference, I designed visual systems and branded physical environments that brought the event to life across sprawling spaces. Working closely with production and tech teams, I helped shape key installations that turned complex cloud technologies into playful, interactive moments for attendees.
AI Basketball Coach
Showcasing the speed and intelligence of Google’s AI tools, the AI Basketball Coach uses Gemini and Vertex AI to analyze attendees’ shooting form in real time. Each participant receives instant, personalized feedback from an on-screen coach—powered by Imagen-generated video—along with a shareable video recap of their session, making it easy to relive and post the experience across social channels.
Model Garden
Showcasing more than 200 AI and ML models from Google, partners, and the open-source community, the Vertex AI Model Garden offers an engaging, botanical-garden-inspired space to explore innovative, cost-effective solutions for real-world projects. Visitors can follow curated paths through models spanning vision, text, code, speech, and video—each paired with use cases, benchmarks, and deployment options
Verizon’s presence at sports areas and stadiums requires engaging experiences to attract fans to their sponsored areas. I successfully pitched Verizon on new experiential activations for their brand.
Slapshot Challenge
Leveraging the brand attribute of speed, the Verizon Slapshot Challenge measures how fast fans can hit a puck into the back of the net. Each session gets recorded and automatically generates shareable social content that fans can easily upload to their social media accounts.
Additionally we commissioned a custom-built 84" multitouch gaming table and air hockey app so that fans can compete head-to-head in the Verizon Air-Hockey Face-Off for prizes and glory on the arena’s Jumbotron.
Verizon NFL FanZones
Game day activations at various NFL stadiums featured concierge, charging stations and a virtual gaming experience with prizes like ticket upgrades and exclusive team merchandise.
American Express presents US Open Live
I was part of a team that helped American Express expand their sponsorship of the US Open tennis tournament to bring the game to fans in Midtown Manhattan. With a presence at NYC’s Rockefeller Center and Madison Square Park, we delivered an experience complete with big screens, stadium seating and an authentic drawboard—all open to the public.
VinFast at NYIAS & LAAS
VinFast is Vietnam’s first global automotive manufacturer. To introduce their all-electric line-up to the U.S. market, VinFast offered onsite test rides to attendees at the New York International Auto Show and Los Angeles Auto Show.
Mercedes-Benz at NTEA
Mercedes-Benz showcased a century of innovation in the commercial vehicle market, including their invention of the category itself at the NTEA (National Truck Equipment Association) Show—the premier U.S. auto show specifically for commercial vehicles. Exhibits included restored vintage vehicles and an interactive timeline of the brand’s history.
