Google Cloud Next

At Google Cloud’s biggest annual event, I helped bring complex AI technologies to life through bold, immersive design. Working closely with production and tech teams, I shaped key installations across the show floor — including the AI Basketball Coach, where Gemini and Imagen delivered real-time coaching to players; the Vertex AI Model Garden, a lush, experiential space spotlighting startups building with AI; and the Hardware-Verse, a tactile zone where attendees explored hands-on demos of cloud and hardware innovations.

Role: Art Direction and Experiential Design of exhibits
Agency: George P. Johnson Experience Marketing

The world of Genius puts on a show.

Moncler Genius introduces its collections through an innovative digital platform that spans five cities, featuring works of eleven designers showcased in a singular presentation hosted by Alicia Keys. With MondoGenius, the boundaries between physical and digital realms are blurred, allowing for an immersive and limitless experience that puts creativity and entertainment at the forefront. This exciting event is accessible via a dedicated live website and a network of Moncler partners.

Anthem Film

11 designers, 5 cities, 1 show.

Audiences were taken on an audacious journey through Shanghai, Milan, New York, Tokyo and Seoul to discover the concepts that inspired each of the Moncler Genius designers. Global communication channels included online video, digital display, social, print, wild postings and digital out-of-home, with immersive takeovers in New York’s Times Square and Shibuya Crossing in Tokyo.

Case Study

Times Square & Shibuya Crossing Takeovers

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Moncler breaks records with MondoGenius event broadcast.

Moncler’s MondoGenius live broadcast appeared on more than 30 media platforms including Instagram, Facebook, TikTok, YouTube, LinkedIn, Twitter, WeChat, Weibo, and Douyin, as well as a network of partners inclusive of e-tailers and media outlets. The global event reached 2.3 billion people, garnering more than 299 million views across all platforms. Weibo alone totalled in excess of 74 million views, creating a new record for the brand in China.